Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those which under-performed. Although brands need to look for the bad as well as the good, it makes sense to focus on the consumers who are posting goo
Categories:
|
This Mornings Featured Hot Topic
|
||
|
How Social Media Marketers Can Make the Most of Monitoring Tools
184 days von AlexKoerner | Mindset & Strategy (http://www.emarketer.com)
In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the “Marketers & Social Media Monitoring Survey 2011” to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.
GlobalWebIndex 2011: Welcome to Social Entertainment
184 days von AlexKoerner | Usage & Trends (http://www.slideshare.net)
Users continue shift from content creation to distribution. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, th
14 Best Practices for Brands to Grow their Audiences in Social Media
184 days von AlexKoerner | How to (http://www.briansolis.com)
Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. T
How do consumers feel about brands on Twitter?
191 days von AlexKoerner | Mindset & Strategy (http://econsultancy.com)
Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy shows evidence to the contrary.
4 Ways Google+ Revamps Brand Advocacy
191 days von AlexKoerner | Innovations (http://www.bzzagent.com)
You’ve probably seen a hundred articles and posts in recent weeks reviewing Google+. The network is still just weeks old and a lot is going to be changing quickly. But online influence moves fast, and marketers need to be thinking about where it’s going. Since Google is the dominant search engine, and social has revolutionized marketing, it is important to think about what the new Google+ frontie
Smartphone retail activity soars 163% in UK
196 days von AlexKoerner | Usage & Trends (http://www.bizreport.com)
The rise in the number of smartphone users in the UK who visited online retail websites using their mobile devices in the three months to the end of May, 2011, far outpaced that of other countries. While mobile retail activity among smartphone users in Germany grew 106% and in France 80%, it soared 163% in the UK.
7 Ways for Marketers to Maximize Google+ Now
196 days von AlexKoerner | How to (http://www.mpdailyfix.com)
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but you want to make sure G+ is the real thing? Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodgates to brands soon. (Ford is already test-driving its business page.) No one knows for sure, but I believe that, with its financial muscle and market po
