Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. T
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7 Ways for Marketers to Maximize Google+ Now
196 days von AlexKoerner | How to (http://www.mpdailyfix.com)
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but you want to make sure G+ is the real thing? Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodgates to brands soon. (Ford is already test-driving its business page.) No one knows for sure, but I believe that, with its financial muscle and market po
TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED
197 days von AlexKoerner | How to (http://www.webmetricsguru.com)
The report is authored by Michael Stelzner of Social Media Examiner in April, 2011, the reason I choose it had more to do with focusing on what “social marketers want”; using MarketWire Sysomos I was able to find a variety of verbatim around the top 10 questions Michael Stelzner said marketers who took his survey this year, wanted. Note: you will need to download the 2011 Social Marketing Repor
Marketers dissatisfied with social media monitoring tools
202 days von AlexKoerner | How to (http://www.bizreport.com)
A priority for marketers using social media is to keep track of online chatter about their brands. However according to a recent survey from digital agency Web Liquid few are enamored with their current social analytics tools.
5 Tips To Separate Personal And Professional Life Online
261 days von StefanHoevel | How to (http://www.fastcompany.com)
Immer wieder aktuelles Thema in vielen Umsetzungsworkshops insbesondere bei der Moderation von Social Media Profilen...
Social Media Policies: Let’s Talk About What You Should Do: Tech News and Analysis «
287 days von AntjevonGarrel | How to (http://gigaom.com)
Social media tools like Twitter and Facebook have been around for several years now, but some media organizations are still just getting around to figuring out how to handle them — and in many cases, as we’ve written before, they spend a lot of time talking about what journalists should not do, and very little about what they should do. Bloomberg is the latest to come out with this kind of social
What’s the Return on Investment (ROI) of Content Marketing? | The Customer Collective
287 days von AntjevonGarrel | How to (http://thecustomercollective.com)
As content marketing becomes a continually popular strategy to connect, engage, and hopefully provide value, there is no doubt that the question of return on investment will rear its head.
As you can imagine, content marketing takes time, planning, and effort. It is hard work. How then will content marketing find its rightful and respected place in our short-term, short-patience, short-strateg
As you can imagine, content marketing takes time, planning, and effort. It is hard work. How then will content marketing find its rightful and respected place in our short-term, short-patience, short-strateg
Social Media Contingency Planning: The Operational Plan | Social Media Explorer
286 days von AntjevonGarrel | How to (http://www.socialmediaexplorer.com)
Much has been written about how social media can help companies or entities communicate during a crisis, or how national events such as Egypt’s uprising have been influenced by or even started through social media activity. But what if a disaster, natural or man-made, struck your company, building, city or country? Do you have a contingency plan for how your social media would actually operate? N
