14 Best Practices for Brands to Grow their Audiences in Social Media

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14 Best Practices for Brands to Grow their Audiences in Social Media
14 Best Practices for Brands to Grow their Audiences in Social Media

184 days von AlexKoerner | How to (http://www.briansolis.com)

Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. To build vibrant communities in social networks, businesses must develop a remarkable and diversified channel strategy that reinforces the brand and communicates tangible business value and exudes customer-centricity. Without a mature content and engagement strategy, a great unfollow and unlike movement is inevitable.