Did you know there are over 2 dozen videos on YouTube of Lady Gaga crying during one of her concerts? Most involve her breaking down in response to something her fans have done, but then there’s this video. In that video, a teenager is in line to get Gaga’s autograph, and he’s crying because he’s about to meet Gaga. When he gets up to Gaga he breaks down, and Gaga reaches for him and hugs him for several seconds, then signs his CD, kisses it, and gives it to him. She then says ‘I love you’, and hugs him again.
If you are trying to understand why Lady Gaga is currently the hottest pop/rockstar on the planet, those 30 or so seconds explain all.
It also shows you what you are up against if you are trying to build fans around your social media efforts. If you want to have REAL fans of your brand, or fans of your blog, or your company.
Here’s four more reasons why your efforts aren’t working:
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