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What is wrong with this question?

"I am evaluating Meltwater, Hubspot and CoTweet. Which one should I choose?"

The question makes the incorrect assumption that the three options are comparable. Meltwater Buzz, Hubspot and CoTweet are not competitors but complimentary tools.
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Social Media gehört längst zu einem der wichtigsten Werbe- und Kommunikationskanäle Unternehmen. Da verwundert es auch nicht, dass es inzwischen zahlreiche Tools und Leitfäden gibt, die die damit erzielten Erfolge messen – sogenanntes Social Media Monitoring.
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In the last week or so, we've seen a flurry of practical recommendations for deploying social commerce from industry experts.  Here's a roundup of their tipps...
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Little black and white squares, containing seemingly random patterns, are popping up everywhere. They are QR Codes (short for Quick Response Codes) and, although they've been around since the mid-1990s, they have recently attracted much attention within the business world, and for good reason.
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Social networks facilitate a two-way conversation between brands and consumers, but what if that conversation turns negative or nasty? What steps should you take in the face of such negative feedback?
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Social media policies are on the minds of most business owners these days. After all, nearly everyone we know uses a Facebook account, and lots of people are blogging about their families or uploading videos from last weekend’s party to YouTube. So how do you protect your business when your staff are loose on the social web? The answer is not to lock down Internet access at work – after all, your
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ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
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Die Erfolgsmessung von Social-Media-Aktivitäten – für Public-Relations-Agenturen und deren Kunden eine Herausforderung. Marketing- und Vertriebsmenschen haben es hier relativ leicht: Seitenzugriffe, Twitter-Follower, Facebook-Fans, Conversion Rates, eine Verbesserung des Sentiments zum Unternehmen und seinen Produkten oder Themen im Dashboard des Tools für Social Media Monitoring – alles schön un