Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those which under-performed. Although brands need to look for the bad as well as the good, it makes sense to focus on the consumers who are posting goo
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How Social Media Marketers Can Make the Most of Monitoring Tools
184 days von AlexKoerner | Mindset & Strategy (http://www.emarketer.com)
In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the “Marketers & Social Media Monitoring Survey 2011” to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.
How do consumers feel about brands on Twitter?
191 days von AlexKoerner | Mindset & Strategy (http://econsultancy.com)
Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy shows evidence to the contrary.
The Social Strategy Agrument
198 days von AlexKoerner | Mindset & Strategy (http://www.relationship-economy.com)
Everyone seems to be pursuing social media strategies and many, if not all, call themselves a strategist. Most of the actions in the social space today are consumed with marketing and advertising using the same thinking with new technology. The essence of all things social is relational while the market uses all things social as institutional mediums for traditional marketing.
Re-envisioning Customer Value
198 days von AlexKoerner | Mindset & Strategy (http://www.conversationagent.com)
A recent paper by the Economist Intelligence Unit sponsored by SAS highlights how social media has made buyers more visible to organizations in search of customers. However, what I'm seeing is still a focus on using these tools as lead generation and acquisition channels.
The potential for companies to build deep and profitable relationships with their most valuable customers on the social Web r
The potential for companies to build deep and profitable relationships with their most valuable customers on the social Web r
Advertisers Begin to Look Beyond Facebook and Twitter
205 days von AlexKoerner | Mindset & Strategy (http://www.emarketer.com)
Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct marketing activities on social networks this year. Fewer are advertising on social networks, but the number is growing.
Retailers Try to Monetize Social Media Outreach
202 days von AlexKoerner | Mindset & Strategy (http://www.emarketer.com)
A June 2011 Economist Intelligence Unit (EIU) report titled “The Social Shopper” found that, of 179 senior executives in the retail industry worldwide, 56% used social media to promote new or existing merchandise and 36% used it for customer service as of April 2011. Other popular activities included offering coupons and engaging in dialogue to understand customer sentiment.
Engage with Purpose - Brian Solis
287 days von AntjevonGarrel | Mindset & Strategy (http://www.briansolis.com)
At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive guide for businesses vying for success in the social web, Solis offers practical advice on how to build a social media strategy and measure its effectiveness beyond the
