Categories:
288 days
von AlexKoerner | Mindset & Strategy
(http://www.emarketer.com)
A June 2011 Economist Intelligence Unit (EIU) report titled “The Social Shopper” found that, of 179 senior executives in the retail industry worldwide, 56% used social media to promote new or existing merchandise and 36% used it for customer service as of April 2011. Other popular activities included offering coupons and engaging in dialogue to understand customer sentiment.
Comments