Users continue shift from content creation to distribution. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, th
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GlobalWebIndex 2011: Welcome to Social Entertainment
184 days von AlexKoerner | Usage & Trends (http://www.slideshare.net)
Smartphone retail activity soars 163% in UK
196 days von AlexKoerner | Usage & Trends (http://www.bizreport.com)
The rise in the number of smartphone users in the UK who visited online retail websites using their mobile devices in the three months to the end of May, 2011, far outpaced that of other countries. While mobile retail activity among smartphone users in Germany grew 106% and in France 80%, it soared 163% in the UK.
Social Business: the Current Situation and Future Predictions
197 days von AlexKoerner | Usage & Trends (http://www.futurelab.net)
Over half of the 900 US based executives believe that if their company does not adopt social business then they will fall behind compared to their competition.
Over 450 of the executives of leading US companies believe that social business is key to keeping up with competition. An even greater proportion of those executives interviewed believe that by adopting social business they will see a ri
Over 450 of the executives of leading US companies believe that social business is key to keeping up with competition. An even greater proportion of those executives interviewed believe that by adopting social business they will see a ri
Listening and Engaging on Social Media Yield Positive Results
197 days von AlexKoerner | Usage & Trends (http://www.emarketer.com)
Social media and digital marketing have allowed marketers to listen to more of what customers are saying about their brands and those of their competitors. As a result, listening and engaging online with consumers are now parts of many marketers’ online strategies, and there are many ways to measure these initiatives to track success. A June 2011 study commissioned by Dell from Forrester Consulti
Medien, hört die Signale
198 days von AlexKoerner | Usage & Trends (http://faz-community.faz.net)
Über Twitter laufen (fast) alle Nachrichten dieser Welt. Medien, Blogger, Unternehmen, Wissenschaftler oder Organisationen speisen ihre Informationen auf Twitter ein - in der Hoffnung, dass möglichst viele Leser auf die verbreiteten Links klicken oder zumindest die Informationen weiterleiten. Auf diese Weise können Medien ihre Nachrichten heute blitzschnell im Internet verbreiten. Was aber noch w
Smartphone users asked where and why they scan QR Codes
198 days von AlexKoerner | Usage & Trends (http://www.bizreport.com)
QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them to scan.
Are Small Businesses Apathetic About Social Media?
198 days von AlexKoerner | Usage & Trends (http://www.emarketer.com)
More than half of the small-business decision-makers surveyed in June by small-business insurance provider Hiscox said they used social media for business purposes, but a plurality also declared that it wasn’t necessary to their business. Just 12% considered it a “must.” At the same time, though, 50% of respondents said the marketing tool they could not do without was word-of-mouth. Just 4% said
How Professionals Use LinkedIn
201 days von AlexKoerner | Usage & Trends (http://www.emarketer.com)
Marketers can gain perspective on how best to reach LinkedIn’s profession-focused networkers by analyzing how they use the site and where they interact. In July 2011, market research firm Lab42 surveyed LinkedIn users and found that the audience is highly engaged: 32% check the site several times a week and 35% check it daily.
