The European Digital Landscape continues to evolve, with 2010 proving to be yet another exciting year of change. The rise of social networking, availability of video content and growing mobile media consumption is changing the marketer’s toolkit and creating new and unique opportunities to engage with the European consumer.
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4 Killer Slides for your Mobile Strategy
444 days von HaraldNick | Usage & Trends (http://johnbell.typepad.com)
I was re-reading a presentation from Mary Meeker and Matt Murphy from Kleiner Perkins on mobile trends and found 3 killer slides that articulate why we are taking mobile so seriously this year. Often research reports from VCs like KPCB are designed to guide investment choices that will pay off down the road. That runway gets shorter and shorter. These slides tell me what we need to do today rathe
Google's Algorithmic Changes and the Impact to PRWeb
444 days von HaraldNick | Usage & Trends (http://www.bloggingprweb.com)
PRWeb customers are asking how the Google algorithm change will impact their release traffic. We welcome the improvement and here are our thoughts.
Mehr Twitter als Facebook - Wie die größten Unternehmen der Welt Social Media nutzen
452 days von HaraldNick | Usage & Trends (http://faz-community.faz.net)
Twitter vor Facebook, Youtube und Unternehmensblogs - in dieser Popularitätsrangliste nutzen die 100 größten Unternehmen der Welt Social Media. Im vergangenen Jahr haben die Konzerne den Einsatz der sozialen Medien kräftig ausgebaut und dabei vor allem Twitter verstärkt eingesetzt. Nach einer Untersuchung von Burson-Marsteller hat die Twitter-Nutzung im vergangenen Jahr um 18 Prozent zulegt, so d
Friday Five: Reasons Financial Services Can’t Ignore Social Media
455 days von HaraldNick | Usage & Trends (http://edelmandigital.com)
It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels.
The Social Media Strategist: Essentials, Nice-to-Haves and Luxuries
455 days von HaraldNick | Usage & Trends (http://www.ronankeaneonline.com)
I explain how to avoid becoming the social media help desk. The busy corporate social media strategist needs to stay out in front by planning, educating, enabling and building. If not, they’ll be relegated to the reactive “help desk”.
Social Media PR - 3 Ways Public Relations Has Been Changed by Social Media
455 days von HaraldNick | Usage & Trends (http://www.toprankblog.com)
The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time spent online in the U.S. versus 7.2 percent just a year ago. Twitter now counts approximately 200 million accounts and over 110 million tweets per day.
Strategy, Content Writing, Social Media Support & Media/Analyst Relations Programs
455 days von HaraldNick | Usage & Trends (http://www.scribnercomm.com)
I’m not on the DIY PR bandwagon, for a variety of reasons. For one, it cheapens the PR profession as a whole. Public relations professionals, of the agency, in-house and solo variety, are educated, trained management level executive-types (it must be true; I learned this while getting my Journalism degree). While the PR/media/consumer landscape has shifted, (well, maybe more like a 4.5 quake on t
