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Yes, there is ROI in Social Media efforts!
564 days von HaraldNick | Usage & Trends (http://ht.ly)
Yes, we can! We can see ROI on the efforts put in Social Media, whether it is marketing, communications/PR, sales, recruitment or plain and simple effectiveness of operations.
Companies' use of social media grows in such speed, depths and widths that it is hard to comprehend. Everyone talks about it while at the same time every other comment is questioning either simply the effectiveness or th
Companies' use of social media grows in such speed, depths and widths that it is hard to comprehend. Everyone talks about it while at the same time every other comment is questioning either simply the effectiveness or th
Qantas A380 incident: a lesson in social media and web PR
564 days von HaraldNick | Usage & Trends (http://www.tnooz.com)
Today's emergency landing of a Qantas Airbus A380 in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
More Time Spent on Social Media than Email Worldwide
564 days von HaraldNick | Usage & Trends (http://www.emarketer.com)
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.
The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.
The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.
How Ford Gets More Sales With Social Media
564 days von HaraldNick | How to (http://www.socialmediaexaminer.com)
Ford gets better marketing results and more sales conversions using social media to pre-launch and launch their cars within an integrated marketing plan.
What Is Social CRM? The evolution from CRM to Social CRM
565 days von AntjevonGarrel | How to (http://www.socialmediaexaminer.com)
Social CRM is about moving from fans and followers to customers and advocates.
The customer is actually the focal point of how an organization operates. Instead of marketing or pushing messages to customers, brands now talk to and collaborate with customers to solve business problems, empower customers to shape their own experiences and build customer relationships, which will hopefully turn
The customer is actually the focal point of how an organization operates. Instead of marketing or pushing messages to customers, brands now talk to and collaborate with customers to solve business problems, empower customers to shape their own experiences and build customer relationships, which will hopefully turn
5 Tips for Improving Your Social Customer Service
565 days von HaraldNick | How to (http://mashable.com)
Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed.
But with social media growing as a real-time support channel, the picture looks quite different these days. Customers are taking back control, and business
But with social media growing as a real-time support channel, the picture looks quite different these days. Customers are taking back control, and business
It's all about trust, not numbers
564 days von HaraldNick | Usage & Trends (http://blog.socialtwist.com)
These days you can see many corporations navigating the social media landscape with the goal of picking up as many Facebook fans, Twitter followers, etc., as possible. There is great reason to warrant the proliferation of social media as a new powerful place for brands to develop and markets to rise. But as marketers we must not overlook that the real building blocks of referral power and brand s
