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<title>Marketing 2.0 Network | Published News</title>
<link>http://www.marketing20-network.de/pligg</link>
<description>Your Source for Social News and Networking</description>
<pubDate>Mon, 22 Aug 2011 13:00:51 CEST</pubDate>
<language>en</language>
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<title><![CDATA[14 Best Practices for Brands to Grow their Audiences in Social Media]]></title>
<link>http://www.marketing20-network.de/pligg/How to/14-best-practices-for-brands-to-grow-their-audiences-in-social-media/</link>
<comments>http://www.marketing20-network.de/pligg/How to/14-best-practices-for-brands-to-grow-their-audiences-in-social-media/</comments>
<pubDate>Mon, 22 Aug 2011 12:00:51 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/How to/14-best-practices-for-brands-to-grow-their-audiences-in-social-media/</guid>
<description><![CDATA[Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they're trying to reach and why and more importantly how engagement satisfies the needs of their customers. T<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[GlobalWebIndex 2011: Welcome to Social Entertainment]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/globalwebindex-2011-welcome-to-social-entertainment/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/globalwebindex-2011-welcome-to-social-entertainment/</comments>
<pubDate>Mon, 22 Aug 2011 11:27:48 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/globalwebindex-2011-welcome-to-social-entertainment/</guid>
<description><![CDATA[Users continue shift from content creation to distribution. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, th<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[How Social Media Marketers Can Make the Most of Monitoring Tools]]></title>
<link>http://www.marketing20-network.de/pligg/Mindset Strategy/how-social-media-marketers-can-make-the-most-of-monitoring-tools/</link>
<comments>http://www.marketing20-network.de/pligg/Mindset Strategy/how-social-media-marketers-can-make-the-most-of-monitoring-tools/</comments>
<pubDate>Mon, 22 Aug 2011 11:05:14 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Mindset Strategy/how-social-media-marketers-can-make-the-most-of-monitoring-tools/</guid>
<description><![CDATA[In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the "Marketers & Social Media Monitoring Survey 2011" to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Why ratings are more important than ever]]></title>
<link>http://www.marketing20-network.de/pligg/Mindset Strategy/why-ratings-are-more-important-than-ever/</link>
<comments>http://www.marketing20-network.de/pligg/Mindset Strategy/why-ratings-are-more-important-than-ever/</comments>
<pubDate>Mon, 22 Aug 2011 10:34:19 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Mindset Strategy/why-ratings-are-more-important-than-ever/</guid>
<description><![CDATA[Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those which under-performed. Although brands need to look for the bad as well as the good, it makes sense to focus on the consumers who are posting goo<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[How do consumers feel about brands on Twitter?]]></title>
<link>http://www.marketing20-network.de/pligg/Mindset Strategy/how-do-consumers-feel-about-brands-on-twitter/</link>
<comments>http://www.marketing20-network.de/pligg/Mindset Strategy/how-do-consumers-feel-about-brands-on-twitter/</comments>
<pubDate>Mon, 15 Aug 2011 18:06:04 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Mindset Strategy/how-do-consumers-feel-about-brands-on-twitter/</guid>
<description><![CDATA[Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy shows evidence to the contrary.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[4 Ways Google+ Revamps Brand Advocacy]]></title>
<link>http://www.marketing20-network.de/pligg/Innovations/4-ways-google-revamps-brand-advocacy/</link>
<comments>http://www.marketing20-network.de/pligg/Innovations/4-ways-google-revamps-brand-advocacy/</comments>
<pubDate>Mon, 15 Aug 2011 11:59:29 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Innovations/4-ways-google-revamps-brand-advocacy/</guid>
<description><![CDATA[You've probably seen a hundred articles and posts in recent weeks reviewing Google+. The network is still just weeks old and a lot is going to be changing quickly. But online influence moves fast, and marketers need to be thinking about where it's going. Since Google is the dominant search engine, and social has revolutionized marketing, it is important to think about what the new Google+ frontie<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Was man als Unternehmen von Google+ erwarten kann]]></title>
<link>http://www.marketing20-network.de/pligg/Innovations/was-man-als-unternehmen-von-google-erwarten-kann/</link>
<comments>http://www.marketing20-network.de/pligg/Innovations/was-man-als-unternehmen-von-google-erwarten-kann/</comments>
<pubDate>Wed, 10 Aug 2011 21:10:02 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Innovations/was-man-als-unternehmen-von-google-erwarten-kann/</guid>
<description><![CDATA[Bisher ist es auf Google+ nur möglich, als "echte Person" in Erscheinung zu treten. Die mit Spannung erwartenden Unternehmensseiten sind noch nicht verfügbar, werden zu Beginn auch nur wenigen Unternehmen zur Verfügung stehen. Hier sind einige Gründe, wieso auch Ihr Unternehmen für das Google+ Business gewappnet sein sollte.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[7 Ways for Marketers to Maximize Google+ Now]]></title>
<link>http://www.marketing20-network.de/pligg/How to/7-ways-for-marketers-to-maximize-google-now/</link>
<comments>http://www.marketing20-network.de/pligg/How to/7-ways-for-marketers-to-maximize-google-now/</comments>
<pubDate>Wed, 10 Aug 2011 21:02:59 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/How to/7-ways-for-marketers-to-maximize-google-now/</guid>
<description><![CDATA[So you're still not on Google+? Or maybe you've stuck your toe in the water but you want to make sure G+ is the real thing? Better get busy! Google has already grown to 25 million-plus users in only a few weeks, and it could be opening the floodgates to brands soon. (Ford is already test-driving its business page.) No one knows for sure, but I believe that, with its financial muscle and market po<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Smartphone retail activity soars 163% in UK]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-retail-activity-soars-163-in-uk/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-retail-activity-soars-163-in-uk/</comments>
<pubDate>Wed, 10 Aug 2011 20:26:21 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-retail-activity-soars-163-in-uk/</guid>
<description><![CDATA[The rise in the number of smartphone users in the UK who visited online retail websites using their mobile devices in the three months to the end of May, 2011, far outpaced that of other countries. While mobile retail activity among smartphone users in Germany grew 106% and in France 80%, it soared 163% in the UK. <br /><br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google+ vs. Facebook - Social Networks im Wettbewerb]]></title>
<link>http://www.marketing20-network.de/pligg/Innovations/google-vs-facebook-social-networks-im-wettbewerb/</link>
<comments>http://www.marketing20-network.de/pligg/Innovations/google-vs-facebook-social-networks-im-wettbewerb/</comments>
<pubDate>Tue, 09 Aug 2011 22:17:52 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Innovations/google-vs-facebook-social-networks-im-wettbewerb/</guid>
<description><![CDATA[Der direkte Vergleich von Google+ und Facebook in einer ausführlichen Infografik von der Cocomore AG und SocialMedia-Blog.de Circles, Sparks, Hangout & Co.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Social Business: the Current Situation and Future Predictions]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/social-business-the-current-situation-and-future-predictions/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/social-business-the-current-situation-and-future-predictions/</comments>
<pubDate>Tue, 09 Aug 2011 20:41:08 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/social-business-the-current-situation-and-future-predictions/</guid>
<description><![CDATA[Over half of the 900 US based executives believe that if their company does not adopt social business then they will fall behind compared to their competition. <br />Over 450 of the executives of leading US companies believe that social business is key to keeping up with competition. An even greater proportion of those executives interviewed believe that by adopting social business they will see a ri<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED]]></title>
<link>http://www.marketing20-network.de/pligg/How to/top-10-social-media-questions-marketers-want-answered/</link>
<comments>http://www.marketing20-network.de/pligg/How to/top-10-social-media-questions-marketers-want-answered/</comments>
<pubDate>Tue, 09 Aug 2011 09:52:03 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/How to/top-10-social-media-questions-marketers-want-answered/</guid>
<description><![CDATA[The report is authored by Michael Stelzner of Social Media Examiner in April, 2011, the reason I choose it had more to do with focusing on what "social marketers want"; using MarketWire Sysomos I was able to find a variety of verbatim around the top 10 questions Michael Stelzner said marketers who took his survey this year, wanted.   Note: you will need to download the 2011 Social Marketing Repor<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Listening and Engaging on Social Media Yield Positive Results]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/listening-and-engaging-on-social-media-yield-positive-results/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/listening-and-engaging-on-social-media-yield-positive-results/</comments>
<pubDate>Tue, 09 Aug 2011 09:24:28 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/listening-and-engaging-on-social-media-yield-positive-results/</guid>
<description><![CDATA[Social media and digital marketing have allowed marketers to listen to more of what customers are saying about their brands and those of their competitors. As a result, listening and engaging online with consumers are now parts of many marketers' online strategies, and there are many ways to measure these initiatives to track success. A June 2011 study commissioned by Dell from Forrester Consulti<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Medien, hört die Signale]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/medien-hoert-die-signale/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/medien-hoert-die-signale/</comments>
<pubDate>Mon, 08 Aug 2011 16:03:59 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/medien-hoert-die-signale/</guid>
<description><![CDATA[Über Twitter laufen (fast) alle Nachrichten dieser Welt. Medien, Blogger, Unternehmen, Wissenschaftler oder Organisationen speisen ihre Informationen auf Twitter ein - in der Hoffnung, dass möglichst viele Leser auf die verbreiteten Links klicken oder zumindest die Informationen weiterleiten. Auf diese Weise können Medien ihre Nachrichten heute blitzschnell im Internet verbreiten. Was aber noch w<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Re-envisioning Customer Value]]></title>
<link>http://www.marketing20-network.de/pligg/Mindset Strategy/re-envisioning-customer-value/</link>
<comments>http://www.marketing20-network.de/pligg/Mindset Strategy/re-envisioning-customer-value/</comments>
<pubDate>Mon, 08 Aug 2011 15:36:13 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Mindset Strategy/re-envisioning-customer-value/</guid>
<description><![CDATA[A recent paper by the Economist Intelligence Unit sponsored by SAS highlights how social media has made buyers more visible to organizations in search of customers. However, what I'm seeing is still a focus on using these tools as lead generation and acquisition channels.<br />The potential for companies to build deep and profitable relationships with their most valuable customers on the social Web r<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[The Social Strategy Agrument]]></title>
<link>http://www.marketing20-network.de/pligg/Mindset Strategy/the-social-strategy-agrument/</link>
<comments>http://www.marketing20-network.de/pligg/Mindset Strategy/the-social-strategy-agrument/</comments>
<pubDate>Mon, 08 Aug 2011 15:24:14 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Mindset Strategy/the-social-strategy-agrument/</guid>
<description><![CDATA[Everyone seems to be pursuing social media strategies and many, if not all, call themselves a strategist. Most of the actions in the social space today are consumed with marketing and advertising using the same thinking with new technology. The essence of all things social is relational while the market uses all things social as institutional mediums for traditional marketing.<br /><br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Smartphone users asked where and why they scan QR Codes]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-users-asked-where-and-why-they-scan-qr-codes/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-users-asked-where-and-why-they-scan-qr-codes/</comments>
<pubDate>Mon, 08 Aug 2011 11:28:20 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/smartphone-users-asked-where-and-why-they-scan-qr-codes/</guid>
<description><![CDATA[QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them to scan. <br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[I Can’t Believe It’s Not Butter’s Talkable Ingredients]]></title>
<link>http://www.marketing20-network.de/pligg/Usecases/i-can%E2%80%99t-believe-it%E2%80%99s-not-butter%E2%80%99s-talkable-ingredients/</link>
<comments>http://www.marketing20-network.de/pligg/Usecases/i-can%E2%80%99t-believe-it%E2%80%99s-not-butter%E2%80%99s-talkable-ingredients/</comments>
<pubDate>Mon, 08 Aug 2011 11:20:52 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usecases/i-can%E2%80%99t-believe-it%E2%80%99s-not-butter%E2%80%99s-talkable-ingredients/</guid>
<description><![CDATA[By 2010, trans fat was widely known as a very unhealthy part of many foods. I Can't Believe It's Not Butter (ICBINB) changed its recipe to compete with competing brands that never had trans fat. However, negative head-to-head advertising had hurt their brand image.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[8 Twitter Fails]]></title>
<link>http://www.marketing20-network.de/pligg/Usecases/8-twitter-fails/</link>
<comments>http://www.marketing20-network.de/pligg/Usecases/8-twitter-fails/</comments>
<pubDate>Mon, 08 Aug 2011 11:11:53 CEST</pubDate>
<dc:creator></dc:creator>
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<guid>http://www.marketing20-network.de/pligg/Usecases/8-twitter-fails/</guid>
<description><![CDATA[What better way to celebrate FollowFriday then to recognize less than perfect Twitter protocol. The High Low recently described some the Web's most infamous tweets. Are they truly accidents? Or is the saying "all publicity is good publicity" coming into a different kind of light here. Here are the best ones...<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Are Small Businesses Apathetic About Social Media?]]></title>
<link>http://www.marketing20-network.de/pligg/Usage Trends/are-small-businesses-apathetic-about-social-media/</link>
<comments>http://www.marketing20-network.de/pligg/Usage Trends/are-small-businesses-apathetic-about-social-media/</comments>
<pubDate>Mon, 08 Aug 2011 10:44:42 CEST</pubDate>
<dc:creator></dc:creator>
<category></category>
<guid>http://www.marketing20-network.de/pligg/Usage Trends/are-small-businesses-apathetic-about-social-media/</guid>
<description><![CDATA[More than half of the small-business decision-makers surveyed in June by small-business insurance provider Hiscox said they used social media for business purposes, but a plurality also declared that it wasn't necessary to their business. Just 12% considered it a "must." At the same time, though, 50% of respondents said the marketing tool they could not do without was word-of-mouth. Just 4% said <br/><br/>1 Vote(s) ]]></description>
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