http://www.marketing20-network.de/pligg Your Source for Social News and Networking Wed, 13 Apr 2011 12:59:49 +0200 en http://www.marketing20-network.de/pligg/Usage Trends/social-media-is-an-important-pr-tool/ http://www.marketing20-network.de/pligg/Usage Trends/social-media-is-an-important-pr-tool/ Wed, 13 Apr 2011 12:59:49 +0200 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/social-media-is-an-important-pr-tool/
2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/9-companies-doing-social-media-right-and-why/ http://www.marketing20-network.de/pligg/How to/9-companies-doing-social-media-right-and-why/ Wed, 13 Apr 2011 12:48:53 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/9-companies-doing-social-media-right-and-why/
You've come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.

3 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/how-to-improve-engagement-on-your-brands-facebook-page-stats/ http://www.marketing20-network.de/pligg/How to/how-to-improve-engagement-on-your-brands-facebook-page-stats/ Wed, 06 Apr 2011 15:01:48 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/how-to-improve-engagement-on-your-brands-facebook-page-stats/
2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/26-ways-to-engage-with-customers-using-video/ http://www.marketing20-network.de/pligg/How to/26-ways-to-engage-with-customers-using-video/ Wed, 06 Apr 2011 11:36:06 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/26-ways-to-engage-with-customers-using-video/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/top-ten-favorite-social-media-tools-for-daily-use/ http://www.marketing20-network.de/pligg/How to/top-ten-favorite-social-media-tools-for-daily-use/ Wed, 06 Apr 2011 10:33:59 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/top-ten-favorite-social-media-tools-for-daily-use/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/social-media-den-guten-ruf-verteidigen/ http://www.marketing20-network.de/pligg/How to/social-media-den-guten-ruf-verteidigen/ Wed, 06 Apr 2011 10:32:28 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/social-media-den-guten-ruf-verteidigen/
2 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/how-pr-people-are-destroying-social-media/ http://www.marketing20-network.de/pligg/Usage Trends/how-pr-people-are-destroying-social-media/ Wed, 06 Apr 2011 10:26:01 +0200 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/how-pr-people-are-destroying-social-media/
I'm not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly.

But there is a type of PR person in Social Media that I'll call the Ignorant Opportunist, and these are the people who are hurting Social Media.


2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/10-new-twitter-tools-that-will-make-your-life-easier/ http://www.marketing20-network.de/pligg/How to/10-new-twitter-tools-that-will-make-your-life-easier/ Mon, 04 Apr 2011 09:15:04 +0200 HaraldNick How to http://www.marketing20-network.de/pligg/How to/10-new-twitter-tools-that-will-make-your-life-easier/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/twitter-und-die-hauptstadtjournalisten-das-recht-auf-die-letzten-fragen/ http://www.marketing20-network.de/pligg/Usage Trends/twitter-und-die-hauptstadtjournalisten-das-recht-auf-die-letzten-fragen/ Mon, 04 Apr 2011 09:12:16 +0200 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/twitter-und-die-hauptstadtjournalisten-das-recht-auf-die-letzten-fragen/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/customer-experience-your-most-important-optimization/ http://www.marketing20-network.de/pligg/Usage Trends/customer-experience-your-most-important-optimization/ Thu, 10 Mar 2011 09:49:52 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/customer-experience-your-most-important-optimization/


1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/facebook-demographics-revisited-–-2011-statistics/ http://www.marketing20-network.de/pligg/Usage Trends/facebook-demographics-revisited-–-2011-statistics/ Thu, 10 Mar 2011 08:18:58 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/facebook-demographics-revisited-–-2011-statistics/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/how-facebook-is-powering-real-time-analytics/ http://www.marketing20-network.de/pligg/Usage Trends/how-facebook-is-powering-real-time-analytics/ Wed, 09 Mar 2011 22:16:52 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/how-facebook-is-powering-real-time-analytics/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/the-most-underestimated-social-media-asset/ http://www.marketing20-network.de/pligg/Usage Trends/the-most-underestimated-social-media-asset/ Wed, 09 Mar 2011 22:12:55 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/the-most-underestimated-social-media-asset/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/lifting-the-fog-of-the-blog-8-strategic-questions-before-you-write-1-word/ http://www.marketing20-network.de/pligg/How to/lifting-the-fog-of-the-blog-8-strategic-questions-before-you-write-1-word/ Wed, 09 Mar 2011 22:11:42 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/lifting-the-fog-of-the-blog-8-strategic-questions-before-you-write-1-word/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/erfolge-mit-social-media-messen-–-aber-wie/ http://www.marketing20-network.de/pligg/How to/erfolge-mit-social-media-messen-–-aber-wie/ Wed, 09 Mar 2011 22:08:28 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/erfolge-mit-social-media-messen-–-aber-wie/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/too-much-information-not-enough-communication/ http://www.marketing20-network.de/pligg/Usage Trends/too-much-information-not-enough-communication/ Wed, 02 Mar 2011 15:14:17 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/too-much-information-not-enough-communication/
Breton argued this quite well by showing how his co-workers are buried under 200 emails every day which take them 10 to 20 hours per week to read. Most of his employees will also spend another two to three hours per day reading and writing emails from home. Considering that only 10 to 20 percent of the emails are useful, he believes it is his responsibility to find better business communication tools.

1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/what-consumers-want-from-brands-online/ http://www.marketing20-network.de/pligg/Usage Trends/what-consumers-want-from-brands-online/ Wed, 02 Mar 2011 10:05:06 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/what-consumers-want-from-brands-online/
Facebook gets credit for a lot of things, including recently helping foment revolutions in the Middle East. But when it comes to marketing, Facebook can take credit for putting advertisers and consumers together in a place where they not only can talk to each other, but they want to talk to them.

2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/facebook-vp-explains-new-comments-system-video/ http://www.marketing20-network.de/pligg/How to/facebook-vp-explains-new-comments-system-video/ Wed, 02 Mar 2011 10:03:49 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/facebook-vp-explains-new-comments-system-video/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/10-things-to-include-in-your-company’s-social-media-policy/ http://www.marketing20-network.de/pligg/How to/10-things-to-include-in-your-company’s-social-media-policy/ Wed, 02 Mar 2011 10:01:44 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/10-things-to-include-in-your-company’s-social-media-policy/
"I am at the pool." (Facebook update while on sick leave)

Cases of employee firings for social media missteps like the above have been on the rise. Recently, a woman from Connecticut was fired shortly after she posted on Facebook inappropriate remarks regarding her boss.

2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/the-all-inclusive-social-media-dashboard-7-easy-ways-to-master-tweetdeck/ http://www.marketing20-network.de/pligg/How to/the-all-inclusive-social-media-dashboard-7-easy-ways-to-master-tweetdeck/ Wed, 02 Mar 2011 09:57:39 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/the-all-inclusive-social-media-dashboard-7-easy-ways-to-master-tweetdeck/
2 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/hiring-a-pr-firm-and-hiring-a-client-1/ http://www.marketing20-network.de/pligg/How to/hiring-a-pr-firm-and-hiring-a-client-1/ Tue, 01 Mar 2011 08:55:37 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/hiring-a-pr-firm-and-hiring-a-client-1/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/googles-algorithmic-changes-and-the-impact-to-prweb/ http://www.marketing20-network.de/pligg/Usage Trends/googles-algorithmic-changes-and-the-impact-to-prweb/ Tue, 01 Mar 2011 08:54:17 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/googles-algorithmic-changes-and-the-impact-to-prweb/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/4-killer-slides-for-your-mobile-strategy/ http://www.marketing20-network.de/pligg/Usage Trends/4-killer-slides-for-your-mobile-strategy/ Tue, 01 Mar 2011 08:52:52 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/4-killer-slides-for-your-mobile-strategy/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/3-tools-for-measuring-the-virality-of-your-content/ http://www.marketing20-network.de/pligg/How to/3-tools-for-measuring-the-virality-of-your-content/ Tue, 01 Mar 2011 08:51:20 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/3-tools-for-measuring-the-virality-of-your-content/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/the-2010-europe-digital-year-in-review/ http://www.marketing20-network.de/pligg/Usage Trends/the-2010-europe-digital-year-in-review/ Tue, 01 Mar 2011 08:49:57 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/the-2010-europe-digital-year-in-review/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/mehr-twitter-als-facebook-wie-die-groessten-unternehmen-der-welt-social-media-nutzen/ http://www.marketing20-network.de/pligg/Usage Trends/mehr-twitter-als-facebook-wie-die-groessten-unternehmen-der-welt-social-media-nutzen/ Mon, 21 Feb 2011 09:47:59 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/mehr-twitter-als-facebook-wie-die-groessten-unternehmen-der-welt-social-media-nutzen/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/how-to-measure-your-brands-online-influence/ http://www.marketing20-network.de/pligg/How to/how-to-measure-your-brands-online-influence/ Mon, 21 Feb 2011 09:43:13 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/how-to-measure-your-brands-online-influence/
Facebook users spend upwards of 12.7 percent of their time on the site, according to a comScore study. Of course, wherever consumers live, businesses are sure to go. But to what end?

Chief marketing officers surveyed by BazaarVoice and the CMO Club were likely to say their business engaged in at least three forms of social media. But nearly 35 percent of all CMOs didn't know if their Facebook presence yielded any return on investment.

1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/how-the-auto-industry-is-embracing-social-media/ http://www.marketing20-network.de/pligg/How to/how-the-auto-industry-is-embracing-social-media/ Fri, 18 Feb 2011 17:32:48 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/how-the-auto-industry-is-embracing-social-media/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/friday-five-reasons-financial-services-can’t-ignore-social-media/ http://www.marketing20-network.de/pligg/Usage Trends/friday-five-reasons-financial-services-can’t-ignore-social-media/ Fri, 18 Feb 2011 17:30:19 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/friday-five-reasons-financial-services-can’t-ignore-social-media/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/social-media-in-der-b2b-kommunikation-wunsch-und-wirklichkeit/ http://www.marketing20-network.de/pligg/Usage Trends/social-media-in-der-b2b-kommunikation-wunsch-und-wirklichkeit/ Fri, 18 Feb 2011 15:32:41 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/social-media-in-der-b2b-kommunikation-wunsch-und-wirklichkeit/
Auch auf die Gefahr hin Social Media mit Facebook gleichzusetzen, zeigen die Zahlen aus dem B2B-Business eine ganz andere Welt. Die Autoren des B2B Online-Monitor 2011 bezeichnen ihre Ergebnisse sogar als „Weckruf" für alle B2B-Unternehmen. Denn die Studie zeigt beim Thema Social Media im B2B-Sektor eine hohe Diskrepanz zwischen persönlicher Nutzung durch die Teilnehmer und dem Einsatz im Unternehmen.

1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/kunden-binden-ist-die-zielgruppe-richtig-gewaehlt/ http://www.marketing20-network.de/pligg/How to/kunden-binden-ist-die-zielgruppe-richtig-gewaehlt/ Fri, 18 Feb 2011 15:30:43 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/kunden-binden-ist-die-zielgruppe-richtig-gewaehlt/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/google-social-search-2-todesstoss-teil-2-fuer-zoegernde-unternehmen/ http://www.marketing20-network.de/pligg/Usage Trends/google-social-search-2-todesstoss-teil-2-fuer-zoegernde-unternehmen/ Fri, 18 Feb 2011 15:29:25 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/google-social-search-2-todesstoss-teil-2-fuer-zoegernde-unternehmen/
1. "First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you'll start seeing more from people like co-workers and friends, with annotations below the results they've shared or created".

1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Mindset Strategy/was-bringt-social-media-den-unternehmen-wirklich/ http://www.marketing20-network.de/pligg/Mindset Strategy/was-bringt-social-media-den-unternehmen-wirklich/ Fri, 18 Feb 2011 15:26:54 +0100 HaraldNick Mindset & Strategy http://www.marketing20-network.de/pligg/Mindset Strategy/was-bringt-social-media-den-unternehmen-wirklich/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/strategy-content-writing-social-media-support-mediaanalyst-relations-programs/ http://www.marketing20-network.de/pligg/Usage Trends/strategy-content-writing-social-media-support-mediaanalyst-relations-programs/ Fri, 18 Feb 2011 15:25:30 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/strategy-content-writing-social-media-support-mediaanalyst-relations-programs/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/social-media-pr-3-ways-public-relations-has-been-changed-by-social-media/ http://www.marketing20-network.de/pligg/Usage Trends/social-media-pr-3-ways-public-relations-has-been-changed-by-social-media/ Fri, 18 Feb 2011 15:24:18 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/social-media-pr-3-ways-public-relations-has-been-changed-by-social-media/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/the-social-media-strategist-essentials-nice-to-haves-and-luxuries/ http://www.marketing20-network.de/pligg/Usage Trends/the-social-media-strategist-essentials-nice-to-haves-and-luxuries/ Fri, 18 Feb 2011 15:23:23 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/the-social-media-strategist-essentials-nice-to-haves-and-luxuries/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/how-to-help-your-employees-be-good-spokespeople/ http://www.marketing20-network.de/pligg/How to/how-to-help-your-employees-be-good-spokespeople/ Fri, 18 Feb 2011 15:21:58 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/how-to-help-your-employees-be-good-spokespeople/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/How to/why-most-facebook-marketing-doesnt-work/ http://www.marketing20-network.de/pligg/How to/why-most-facebook-marketing-doesnt-work/ Fri, 18 Feb 2011 15:20:12 +0100 HaraldNick How to http://www.marketing20-network.de/pligg/How to/why-most-facebook-marketing-doesnt-work/
1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/half-the-pitches-i-receive-are-irrelevant/ http://www.marketing20-network.de/pligg/Usage Trends/half-the-pitches-i-receive-are-irrelevant/ Fri, 18 Feb 2011 15:18:51 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/half-the-pitches-i-receive-are-irrelevant/
This is the second of three posts analyzing the contents of my inbox. Yesterday I looked at all my email. Today I take up the 51 emails I received from PR people over a week in January. Do the math: that's ten a day.

1 Vote(s) ]]> http://www.marketing20-network.de/pligg/Usage Trends/in-public-relations-the-customer-is-your-media--1/ http://www.marketing20-network.de/pligg/Usage Trends/in-public-relations-the-customer-is-your-media--1/ Fri, 18 Feb 2011 15:16:05 +0100 HaraldNick Usage & Trends http://www.marketing20-network.de/pligg/Usage Trends/in-public-relations-the-customer-is-your-media--1/
1 Vote(s) ]]>