Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. T
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280 days
von AlexKoerner | Mindset & Strategy
(http://econsultancy.com)
Many companies are under the impression that opinion about brands on Twitter is mostly negative, but a new survey conducted by Econsultancy shows evidence to the contrary.
572 days
von AntjevonGarrel | Usecases
(http://www.henne-digital.com)
Am 25. Oktober stellten auf dem Social Media Club in München Vijay Iyer und Diethmar Thate die Social Media Strategie von Opel dar. henne.digital fasst zusammen
691 days
von HaraldNick | How to
(http://mashable.com)
As more companies and PR firms attempt to manage their brands using social media, there are just as many opportunities for greatness as there are pitfalls.
714 days
von HaraldNick | Usage & Trends
(http://www.mediapost.com)
If anyone ever doubted that marketers must come to grips with social media, that doubt should be removed by the findings of the latest Harris Poll, released earlier this week. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S. adults use social media to complain about or pay compliments to brands.
732 days
von AlexKoerner | Mindset & Strategy
(http://www.briansolis.com)
As brands vie for guidance and ultimately, credibility on social networks, they compete with the individuals who are also gaining prominence with every new connection they forge and reaction they cause. While social media is the great democratization of information, it is also the equalization of influence. As such, brands compete for attention and ultimately advocacy equally.
735 days
von HaraldNick | Usage & Trends
(http://www.briansolis.com)
Aktueller Report zu den Top 20 Brands on Twitter – April 2010
739 days
von AlexKoerner | Mindset & Strategy
(http://www.briansolis.com)
I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter.
