Categories:
567 days
von HaraldNick | Usage & Trends
(http://www.digitalbuzzblog.com)
The Socialisation of Brands
574 days
von HaraldNick | How to
(http://www.briansolis.com)
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curat
606 days
von HaraldNick | Usage & Trends
(http://www.wuv.de)
Halten, was die Werbung verspricht: Für Word-of-Mouth-Guru Martin Oetting ist das der wichtigste Erfolgsfaktor beim Empfehlungsmarketing. Das Video-Interview.
686 days
von HaraldNick | Usage & Trends
(http://www.ignitesocialmedia.com)
Ignite Social Media is a social media agency –- a new breed of company that specializes in helping corporations use social media tools, sites and applications to increase their connection with customers and prospects.
690 days
von HaraldNick | Usage & Trends
(http://www.horizont.net)
Immer mehr Marken entdecken Facebook als Plattform für den Diaog mit dem Kunden. Doch sie sollten die Community nicht "als Marketingplattform missbrauchen", warnt Kommunikationsberater, Buchautor und Digital-Experte Klaus Eck im Interview mit Horizont.net.
707 days
von HaraldNick | Usage & Trends
(http://www.emarketer.com)
Many social site users make good use of the voice that the medium provides them to talk about brands, products and services. An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.
726 days
von HaraldNick | Usage & Trends
(http://blog.ubervu.com)
Storytelling in the age of community media If you ever felt like you were running in circles, talking and reading about social media on social media sites, or feeling like you’re trying to legitimize...
727 days
von AlexKoerner | Usage & Trends
(http://www.emarketer.com)
Coupons were a significantly bigger purchase driver, and consumer reviews and other longer-form content were also effective at fostering favorable opinions and getting women to look for products in stores. By contrast, only about one-third of women were more interested in products based on company statements on social networking sites.
