Proctor and Gamble has found itself in a spot of trouble in its Pampers division which brings in 11% of their total revenue or $8.5 billion. In a nutshell, mothers are organizing on Facebook to protest that the company's new diapers (Dry Max) are causing rashes and chemical burns. So far 7,000 mothers have joined the group.
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746 days
von AlexKoerner | Usecases
(http://hoipolloi.wordpress.com)
Airlines frequently fly into turbulence – not always the kind they are used to. Just ask United. Better still, just ask Southwest Airlines. Over the years since they began embracing a slew of social media tools, Southwest has done a greand job of listening and responding. Sure, they’ve made their mistakes, fixed them fast, and moved on.
776 days
von AlexKoerner | Usecases
(http://www.rohitbhargava.com)
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination of a coordinated attack from Greenpeace and missteps from the brand in communicating with consumers...
790 days
von AlexKoerner | How to
(http://econsultancy.com)
There’s no shortage of information telling online marketers what they should be doing. After all, everyone wants to be at the top of their game and best practice stuff really helps – but I rarely ever see a list of some of the DON’Ts.
790 days
von AlexKoerner | Mindset & Strategy
(http://scalableintimacy.com)
Ein humorvoller Ausblick auf die Zukunftsperspektive von Werbeagenturen...
793 days
von AlexKoerner | Mindset & Strategy
(http://econsultancy.com)
Chasing viral video success can be a thankless task. The rewards are abundant, but chances of success are pretty low. In fact, according to a new study from Millward Brown
793 days
von AlexKoerner | Usecases
(http://econsultancy.com)
This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, the swell of negative sentiment against the company is still growing.
794 days
von AlexKoerner | Mindset & Strategy
(http://www.emarketer.com)
There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.
