As a result of the targeted Greenpeace campaign and the added headache of a social media crisis, Nestlé was forced to pay attention and had to address the problems with the palm oil it buys. Hopefully, Nestlé’s new policies will help save some orangutans and make some of us feel better about eating Kit Kats.
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776 days
von AlexKoerner | Usecases
(http://www.rohitbhargava.com)
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination of a coordinated attack from Greenpeace and missteps from the brand in communicating with consumers...
793 days
von AlexKoerner | Usecases
(http://econsultancy.com)
This week, Nestle found itself on the wrong side of an angry group of consumers. And thanks to a few misplaced comments on Facebook, the swell of negative sentiment against the company is still growing.
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