So in our research and our discussions with members and influencers on social media, we’ve identified six major areas that marketers need to focus on to lead the rest of the organization effectively.
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787 days
von AlexKoerner | Mindset & Strategy
(http://www.socialfish.org)
Tired of social media yet? You’ve surely had many conversations, at this point, with various people in your organization, about using social media to advance your mission.
789 days
von AlexKoerner | Mindset & Strategy
(http://forrester.typepad.com)
If you want to succeed with empowered customers, you must empower your employees to solve their problems.
790 days
von AlexKoerner | Mindset & Strategy
(http://johnbell.typepad.com)
Lots of brands are starting to realize that they have a missing job function in their ranks. It seems to be happening more and more after they have launched their Facebook presence in earnest and get a taste for what...
790 days
von AlexKoerner | Mindset & Strategy
(http://www.socialmediatoday.com)
Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. Collaboration across departments, according to several of the respondents, is key to any successful media operation.
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