Jahre lang haben Kommunikationsberater Unternehmen und Institutionen die sog. One-Voice-Policy eingebläut. Sie besagt, dass Organisationen in der Öffentlichkeit mit einer einzigen Stimme sprechen sollen, während alle anderen Organisationsmitglieder lieber die Klappe halten.
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322 days
von HaraldNick | Usage & Trends
(http://www.searchenginejournal.com)
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards – and who I’m not talking about.
I’m not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly.
But there is a type of PR person in Social Media that I’ll c
I’m not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly.
But there is a type of PR person in Social Media that I’ll c
369 days
von HaraldNick | Usage & Trends
(http://www.toprankblog.com)
The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time spent online in the U.S. versus 7.2 percent just a year ago. Twitter now counts approximately 200 million accounts and over 110 million tweets per day.
369 days
von HaraldNick | Usage & Trends
(http://forrester.typepad.com)
by Josh Bernoff
This is the second of three posts analyzing the contents of my inbox. Yesterday I looked at all my email. Today I take up the 51 emails I received from PR people over a week in January. Do the math: that's ten a day.
This is the second of three posts analyzing the contents of my inbox. Yesterday I looked at all my email. Today I take up the 51 emails I received from PR people over a week in January. Do the math: that's ten a day.
380 days
von AntjevonGarrel | Mindset & Strategy
(http://www.internetworld.de)
Über die Chancen von Unternehmenskommunikation in Social Media ist viel berichtet worden - dennoch zögern viele Firmen noch, weil sie vor allem Gefahren sehen. Die drei größten Risiken lesen Sie hier:
464 days
von HaraldNick | How to
(http://www.arikhanson.com)
Last week, Technorati unveiled its annual State of the Blogosphere report. Now in its sixth year, this report takes a look at key trends, learnings and findings from its yearly survey of bloggers and consumers. I took a deeper dive into the findings and pulled out a few nuggets I found interesting looking at the data through that specific lens.
469 days
von HaraldNick | How to
(http://socialmediatoday.com)
Thy hype of social media is gone. It just is and that’s okay. The tools continue to mature and the strategies for executing social media PR campaigns are as diverse as the company’s and organizations using them.
470 days
von HaraldNick | Mindset & Strategy
(http://thefuturebuzz.com)
Valeria Maltoni recently shared her thinking on why PR is misunderstood and misapplied. Her rationale makes sense and overall I agree with her thoughts. After the why, she lists a brief section on areas of opportunity. The areas she lists are (summarized):
* Developing community relations further
* Elevating analytics reporting
* Building an online platform for the organizatio
* Developing community relations further
* Elevating analytics reporting
* Building an online platform for the organizatio
