Sure that might seem obvious to many of you, but do you have a strategy in mind to wrangle social media? This PR pro has three for you to try.
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In Public Relations, The Customer Is Your Media
458 days
von HaraldNick | Usage & Trends
(http://www.waxingunlyrical.com)
With social media, public relations professionals should factor reaching customers into their strategies. In today's PR world, the customer IS your media.
PR in the Evolving World of News
573 days
von HaraldNick | Usage & Trends
(http://www.fastcompany.com)
How do you get your news?
Once upon a time, of course, that question had an easy answer: your newspaper, the TV, or radio. And, were I to time travel and ask this question to folks a hundred or more years ago, they would probably say that they got it from friends and neighbors.
Once upon a time, of course, that question had an easy answer: your newspaper, the TV, or radio. And, were I to time travel and ask this question to folks a hundred or more years ago, they would probably say that they got it from friends and neighbors.
How to Use Twitter and Facebook for Press Release
573 days
von HaraldNick | How to
(http://smedio.com)
Press Releases play a vital role in the public relations regime in any business. Twitter and Facebook can greatly help your public relations campaign.
The limits of PR
574 days
von HaraldNick | Usage & Trends
(http://www.prweekus.com)
A reporter for Roll Call interviewed White House senior adviser David Axelrod last Thursday about the upcoming elections.
Facing a likely historic number of losses for Democrats, Axelrod indicated that the Obama Administration didn't do enough to explain its accomplishments to the American people.
"President Barack Obama 'didn't have time' to focus on messaging as he tackled major issues that
Facing a likely historic number of losses for Democrats, Axelrod indicated that the Obama Administration didn't do enough to explain its accomplishments to the American people.
"President Barack Obama 'didn't have time' to focus on messaging as he tackled major issues that
Social Media als Management-Aufgabe in Unternehmen
574 days
von HaraldNick | How to
(http://weltamsonnabend.wordpress.com)
Soziale Netzwerke haben für die Kommunikation von Unternehmen und Institutionen weitreichende Konsequenzen. Sie müssen offen und transparent auftreten, ein Anspruch, mit dem sich Viele noch schwer tun. Und sie brauchen die Expertise von webaffinen Mitarbeitern, doch die könnten schon bald schwer zu rekrutieren sein.
Social Media Optimization for Public Relations
581 days
von HaraldNick | How to
(http://www.toprankblog.com)
I’m here at the PRSA International conference in Washington D.C. and the conversations about social media are to be found everywhere. The halls, the exhibit floor, sessions and even at the fantastic dinner hosted by Shonali Burke last night.
The real reason PR isn't winning the social media war
601 days
von HaraldNick | Mindset & Strategy
(http://www.prweekus.com)
As I write this, I'm on a red eye flight from San Francisco to New York after a business trip out to Los Angeles and the Bay Area to introduce our West Coast correspondent Jason Shuffler to some of the prominent agencies and companies there. No matter what city we visited over the three days, one of the most prevalent topics, aside from the traffic (LA) and The Social Network (OK, so I brought t















