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Research all concerning the way to deal with your social media marketing plus discover how to monitor your online organization popularity.
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Social networks facilitate a two-way conversation between brands and consumers, but what if that conversation turns negative or nasty? What steps should you take in the face of such negative feedback?
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Building brand using social media seems en vogue these days. But while building a trusted brand like Toyota, Starbucks or BP, destroying it goes much faster.
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How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act.
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It's hard to define and difficult to manage. But companies play fast and loose with their reputations at their peril.
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Jack Wolfskin, Deutsche Bahn, United Airlines, KFC,… in die Liste der Social Media Fails reihen sich immer wieder neue Unternehmen ein. Da entsteht schnell der Eindruck, die Veränderung der Kommunikation durch das Social Web stelle in erster Linie eine Bedrohung für die Reputation von Unternehmen dar. Im Internet sind neue Öffentlichkeiten entstanden, die klassische Sichtweisen auf die Entstehung
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Whatever you do in life, your reputation matters. Sometimes that concept is hard to grasp, given the very public way many of us live our lives these days.

But your reputation will most certainly come into question when choosing a life partner, building friendships, taking out a loan or finding a job. Indeed, with social networking connecting people in ways few of us imagined a generation ago,
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Nestlé, Jack Wolfskin & Co.: Wie reagiere ich auf negatives Feedback im Social Web?