A priority for marketers using social media is to keep track of online chatter about their brands. However according to a recent survey from digital agency Web Liquid few are enamored with their current social analytics tools.
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383 days
von StefanHoevel | Usecases
(http://www.fastcompany.com)
Interessanter Beitrag, wie und in welcher Form sich die Nachricht zur Ergreifung von Osama Bin Laden verbreitet hat... insbesondere auf Twitter.
423 days
von AntjevonGarrel | How to
(http://karrierebibel.de)
Social Media gehört längst zu einem der wichtigsten Werbe- und Kommunikationskanäle Unternehmen. Da verwundert es auch nicht, dass es inzwischen zahlreiche Tools und Leitfäden gibt, die die damit erzielten Erfolge messen – sogenanntes Social Media Monitoring.
564 days
von HaraldNick | Usage & Trends
(http://socialmediatoday.com)
It's hard to keep up with all the tools available to help maximise Twitter and other social media platforms.
577 days
von AlexKoerner | Usecases
(http://thenextweb.com)
Customer service through social media is a pretty hot topic at the moment. More companies are investing in this, and more people expect to have their problems solved through Twitter or Facebook. We’ve already seen a glimpse of what customer service will look in the future, when Gatorade shared their Mission Control Centre earlier this year.
615 days
von HaraldNick | How to
(http://www.toprankblog.com)
Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor social media without first teaching them the six critical steps that most companies overlook.
Don’t start any kind of online monitoring effort until you’ve worked through these important steps. Ignore them, and
Don’t start any kind of online monitoring effort until you’ve worked through these important steps. Ignore them, and
658 days
von HaraldNick | How to
(http://mashable.com)
Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both.
However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening?
How do you engage? To ensure that you are successful in your monitoring and measurement efforts, here are some definitive steps y
However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening?
How do you engage? To ensure that you are successful in your monitoring and measurement efforts, here are some definitive steps y
664 days
von HaraldNick | Usage & Trends
(http://social-media-monitoring.blogspot.com)
Eine am 21.07.2010 erschienene Pressemitteilung von Alterian und Wort + Welt wird mit der Überschrift „Social Media Monitoring-Studie: Marketing im Blindflug? Zweidrittel-Mehrheit der Unternehmen in Deutschland verzichtet auf Social Media Monitoring-Software“ betitelt. Alterian beziehen sich in ihrer Pressemitteilung auf Ergebnisse einer Untersuchung des Greven´s Adressbuch-Verlag zur Nutzung von
