Social Media Brought to you from GSMI Leaders in Online Strategy Education
Categories:
146 days
von utopiangown | Innovations
(http://motherfumblr.com)
get more followers on tumblr
273 days
von AlexKoerner | How to
(http://www.briansolis.com)
Today a notable number of businesses are approaching branded social channels from a ready, fire, aim approach. This method conjures a façade of achievement when in fact, any progress, if at all recognized, is short term and shoddy at best. Many focus on numbers without first analyzing who they’re trying to reach and why and more importantly how engagement satisfies the needs of their customers. T
273 days
von AlexKoerner | Mindset & Strategy
(http://www.emarketer.com)
In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the “Marketers & Social Media Monitoring Survey 2011” to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.
273 days
von AlexKoerner | Usage & Trends
(http://www.slideshare.net)
Users continue shift from content creation to distribution. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, th
286 days
von AlexKoerner | Usage & Trends
(http://www.futurelab.net)
Over half of the 900 US based executives believe that if their company does not adopt social business then they will fall behind compared to their competition.
Over 450 of the executives of leading US companies believe that social business is key to keeping up with competition. An even greater proportion of those executives interviewed believe that by adopting social business they will see a ri
Over 450 of the executives of leading US companies believe that social business is key to keeping up with competition. An even greater proportion of those executives interviewed believe that by adopting social business they will see a ri
286 days
von AlexKoerner | How to
(http://www.webmetricsguru.com)
The report is authored by Michael Stelzner of Social Media Examiner in April, 2011, the reason I choose it had more to do with focusing on what “social marketers want”; using MarketWire Sysomos I was able to find a variety of verbatim around the top 10 questions Michael Stelzner said marketers who took his survey this year, wanted. Note: you will need to download the 2011 Social Marketing Repor
287 days
von AlexKoerner | Mindset & Strategy
(http://www.conversationagent.com)
A recent paper by the Economist Intelligence Unit sponsored by SAS highlights how social media has made buyers more visible to organizations in search of customers. However, what I'm seeing is still a focus on using these tools as lead generation and acquisition channels.
The potential for companies to build deep and profitable relationships with their most valuable customers on the social Web r
The potential for companies to build deep and profitable relationships with their most valuable customers on the social Web r
