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In the last week or so, we've seen a flurry of practical recommendations for deploying social commerce from industry experts.  Here's a roundup of their tipps...
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Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media.


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Many marketers believe social media is a low risk, high reward channel. However, these 5 pitfalls will increase your risk and lower the reward, leading you down the path to social mediocrity.


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Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.


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Here are the 10 steps you should follow for the creation of the best Facebook Page for your brand.


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Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan:


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If I were to ask you what the secret was to getting someone to recommend and refer your business, what would you say?


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Social media is about conversations. It is important to understand why and what kind of conversation users are more incline to engage themselves in. Accordingly to the latest survey of social media users conducted by Crowd Science, “Users want to be heard.