It's been well documented that people don't trust corporations as much as they used to. But who do they trust? It's largely people from two categories: third party experts (academics, some media sources, analysts, etc.) and "people like me."
But when it comes to social media, we've also heard that people don't trust bloggers (from Forrester, no less). I've often doubted that assertion, particu
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643 days
von HaraldNick | Mindset & Strategy
(http://www.scottmonty.com)
718 days
von AlexKoerner | Mindset & Strategy
(http://www.bizreport.com)
Consumer trust in banks has taken a hit during recent economic disasters but a new poll by Mintel Comperemedia indicates that by participating in social media banks can claw back some of that lost consumer faith.
727 days
von AlexKoerner | Mindset & Strategy
(http://www.emarketer.com)
Alterian advises marketers to recognize these empowered consumers as individuals. Traditional broadcast messages may not be as powerful, but Web users who feel in control of their own relationships with brands—through channels such as social media—could be more effective. For example, while just 16% of respondents overall thought companies were “genuinely interested in them,” that proportion more
734 days
von AlexKoerner | Mindset & Strategy
(http://www.bizreport.com)
Ad dollars spent on one-way conversations and mass broadcast media are being wasted on a new breed of consumer that wants genuine interaction on an individual basis, according to a new report from Alterian.
746 days
von AlexKoerner | Mindset & Strategy
(http://www.socialmediatoday.com)
That instead of focusing on one-off campaigns, create a long-term engagement program and listen to your customers. While they may serve you to a certain extent, Le Meur says that doing these ad hoc campaigns designed to generate more exposure (or impressions), is not the way the world works. Rather, he believes that it’s about listening and working on building up the trust that may exist between
776 days
von AlexKoerner | How to
(http://www.rohitbhargava.com)
When SXSW, one of the largest gatherings of minds and enthusiasts in the digital world, didn’t feature more than a handful of panels on the intersection between health and social media - an “unconference” event called SXSH sprung up to...
800 days
von AlexKoerner | How to
(http://rohitbhargava.typepad.com)
The day long discussion featured many highlights, starting with a talk from Doug Ulman, CEO of Livestrong about the power of health based communities online and how important real time information is to improving healthcare and the patient experience. Greg Matthe
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