Users continue shift from content creation to distribution. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, th
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273 days
von AlexKoerner | Usage & Trends
(http://www.slideshare.net)
290 days
von AlexKoerner | Usage & Trends
(http://www.emarketer.com)
Marketers can gain perspective on how best to reach LinkedIn’s profession-focused networkers by analyzing how they use the site and where they interact. In July 2011, market research firm Lab42 surveyed LinkedIn users and found that the audience is highly engaged: 32% check the site several times a week and 35% check it daily.
322 days
von AlexKoerner | Usage & Trends
(http://www.youtube.com)
Ein schönes Update von Erik Qualmans Serie zum aktuellen Stand der Social Media-Nutzung
426 days
von AlexKoerner | How to
(http://www.bizreport.com)
Little black and white squares, containing seemingly random patterns, are popping up everywhere. They are QR Codes (short for Quick Response Codes) and, although they've been around since the mid-1990s, they have recently attracted much attention within the business world, and for good reason.
426 days
von AlexKoerner | Usage & Trends
(http://www.drewsmarketingminute.com)
I think there are few on this planet who don’t recognize that the Facebook phenomenon is staggering in its reach and sheer volume of people. (One guy just named his baby Facebook!) But it’s hard to not gape at some of these numbers (from SocialHype and OnlineSchools.org) These user statistics are more social proof that this beast is not a fad.
727 days
von AlexKoerner | Usage & Trends
(http://www.emarketer.com)
Coupons were a significantly bigger purchase driver, and consumer reviews and other longer-form content were also effective at fostering favorable opinions and getting women to look for products in stores. By contrast, only about one-third of women were more interested in products based on company statements on social networking sites.
727 days
von AlexKoerner | Usage & Trends
(http://www.emarketer.com)
Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.
727 days
von AlexKoerner | Usage & Trends
(http://www.bizreport.com)
While reports of Facebook users quitting, or considering quitting, the network are rife it seems that social networking use in general will continue to attract more and more users over the next few years.
