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Is your business experiencing the social media success you had hoped for? Are you curious what successful companies are actually doing to gain social media success?

You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.
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Sure that might seem obvious to many of you, but do you have a strategy in mind to wrangle social media? This PR pro has three for you to try.
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This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards – and who I’m not talking about.

I’m not saying all PR people are destroying Social Media. I consider a number of Social Media experts with PR backgrounds to be friends of mine, and I converse with them regularly.

But there is a type of PR person in Social Media that I’ll c
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Soziale Medien geben dem Einzelnen viel Macht. So viel, dass schon eine einzige Person das Image eines Unternehmens empfindlich schädigen kann. Sechs Strategien helfen, die eigene Marke gegen Angriffe zu schützen.
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There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social media resources for readers of SUCCESS. Of course I said yes – here they are!
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Video marketing: 26 ways to enhance client communication and collaboration, and help support and drive new business with videos.
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If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time in an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — i
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Bei einer Bundespressekonferenz entlud sich der Zorn: Steffen Seibert hatte einfach angefangen zu twittern - keine Pressemitteilung, nichts. Nutzt es der Demokratie, wenn Politiker direkt per Twitter kommunizieren? Oder schadet es der Presse?